Filter by port and group size
The two facts that eliminate most of the fleet immediately. Everything else is detail that belongs on the boat's own page.
Yacht charter
Yacht charter websites: the fleet is the product
A charter operator sells a catalogue, not a service. The visitor is comparing you with three other operators, on a phone, probably on holiday, and the decision turns on whether they can quickly find a boat that fits their group and their budget.
Ayia NapaProtarasLimassol1–10 guests11–16
⛵Sea Ray 32Up to 12 guests · Ayia Napafrom €225/h
🛥Catamaran 40Up to 16 guests · Ayia Napafrom €390/h
Two taps from fourteen boats to the two that fit
01
Making a fleet choosable
We built dreamwavecyprus.com around this problem: fourteen boats is not a catalogue, it is a decision the site has to help with.
Prices where people can see them
An hourly rate and a minimum charter. Where the product is standardised, as a charter is, hiding the price produces fewer enquiries rather than better ones.
Each boat worth a page
Capacity, what is included, photographs that show the deck rather than the horizon. This is where the comparison actually happens.
The visitor's own language
On this coast that usually means more than English. Each language needs its own addresses, not a switch that reloads the same URL.
02
Selling the occasion, not just the boat
People do not search for a boat. They search for a birthday, a proposal, a day out with friends - and the strongest occasions deserve pages of their own.
One offer, one page
A proposal cruise page that sells nothing else converts better than a section inside a general charter page.
Routes as destinations
Bays, sea caves and lagoons described by name, because that is what gets searched before anyone searches for a charter.
WhatsApp as the front door
For a holiday booking a message beats a form - with the boat and date already filled in so the first reply can be a price.
Seasonality in the plan
The season is short and intense. Advertising and content should be ready before it starts, not written during it.
The full write-up is in the DreamWave case study.
Portfolio
Work you can open
Not mock-ups. Four live sites, and the write-ups behind three of them.
Questions
Questions we get asked
The things people ask before they commit to anything.
Do I need an online booking system?
Usually not at first. Charter dates depend on weather, crew and deposits, and an enquiry that a human answers within minutes converts better than a calendar that can be wrong.
Should prices be public?
For charters, yes - a from-price and a minimum duration. It is different for work that has to be scoped job by job, where the useful thing to publish is how you price rather than a number that will not hold.
How many languages?
Whatever your actual arrivals are. Looking at who already enquires answers this better than guessing from tourism statistics.
Is a separate page per occasion worth it?
For the two or three occasions that really sell, yes. Beyond that you are writing pages nobody searches for.
What about the booking platforms?
They bring volume and take a commission. Your own site is where the repeat customers and the private charters come from.
Ask for a quote on a charter website
Tell us what you need and what it is for. You get a written scope and a fixed price before anything starts. Email info@webcodexcyprus.com, call +357 94 119060, or use the quote form.