Conversions defined honestly
A lead counted when the enquiry reaches the server, not when someone clicks a button or loads a page. Inflated numbers cost real money in bidding.
Analytics and tracking
Know which click became a customer
Most websites measure visits, which is the least useful number available. The questions worth answering are different: which search brought the person who called, which page they read first, and what an enquiry actually costs you. That needs tracking set up on purpose, not a tag pasted in and forgotten.
📞phone_clickTap on the number, on a phonetracked
✉quote_submitCounted when the server has ittracked
📄form_startWho began and did not finishtracked
🌐language_changeWhich half of the market you servetracked
💶cost per enquiryThe only number that decides the budgetcomputed
The events worth measuring, and the one number they are for
01
What proper measurement looks like
Four things, in this order. Skipping the first makes the rest decoration.
Sources kept intact
Campaign tags that survive the journey, so the enquiry can still be traced back to the search that started it.
Search Console connected
What people actually typed, which pages they saw, and where you sit for each. The free data most sites never look at.
A number you can act on
Cost per enquiry against what an enquiry is worth to you. Every other metric is context for that one.
02
The mistakes we see most often
All four are common, all four are quiet, and all four cost money for months before anyone notices.
Conversions that fire on page view
Every visit counted as a lead. The ad platform then optimises for visits, which it is very good at delivering.
Tracking installed but not connected
The tag is on the site, no conversion action exists, and the campaign bids blind while the dashboard shows a comforting green line.
Two systems counting the same thing
A conversion configured twice counts twice, and the bidding learns from fiction.
Nobody reading it
Data that reaches no one changes nothing. A short weekly summary beats a dashboard nobody opens.
Portfolio
Work you can open
Not mock-ups. Four live sites, and the write-ups behind three of them.
Questions
Questions we get asked
The things people ask before they commit to anything.
I already have Google Analytics. Is that enough?
It tells you what happened on the site. It does not, on its own, tell your advertising which clicks were worth buying. The two have to be connected deliberately.
Is this GDPR compliant?
It has to be. Consent handled properly, data minimised, and nothing collected that you cannot justify. We set it up that way rather than retrofitting it later.
Can you check what I have now?
Yes, and that is usually the first thing worth doing. A review often finds a conversion that never fires or one that fires twice.
Does this slow my site down?
Badly configured tracking does, and plenty of sites carry three tools doing the same job. Part of the work is removing what is not earning its weight.
What will I actually see each week?
A short summary: what was spent, what came in, what it cost per enquiry, and what to change. Not a dashboard you have to interpret.
Ask for a quote on analytics and tracking
Tell us what you need and what it is for. You get a written scope and a fixed price before anything starts. Email info@webcodexcyprus.com, call +357 94 119060, or use the quote form.