Conversion tracking that fires once
A lead counted when the form actually reaches the server, not on a page view or a button click, so the numbers mean something.
Online marketing
Marketing you can measure, not just pay for
Most advertising budgets in Cyprus are spent blind. The ads run, the money leaves, and nobody can say which search brought the customer who called. Fixing the measurement usually saves more than any clever campaign adds.
🔎Search termWhat they actually typedsource
🖱ClickWhat it cost you€
✉EnquiryCounted on the server, onceconversion
🤝Job wonFed back, so the system learnsvalue
The chain that has to be unbroken before you raise a budget
01
Measurement first, then spend
Tracking that works changes the questions you can ask. It is also the cheapest part of the whole exercise, and the part most often skipped.
Campaigns built on intent
Tight keyword groups, phrase and exact match, and a long negative list, so the budget goes to people who want to buy.
Landing pages that match the ad
One page, one offer, one action. The promise in the ad answered in the first screenful.
A weekly look at the money
What was spent, what it produced, what to switch off. The questions a budget deserves every week.
02
What we will tell you honestly
Paid traffic is not right for everyone, and an agency that never says so is charging for the saying.
When ads are wrong for you
If the margin cannot carry a click price in your market, ads will not fix the business model.
When the site is the problem
Sending paid traffic to a page that loads slowly or hides the phone number is paying to annoy people.
When the budget is too thin
A budget spread over fifteen ad groups teaches the system nothing. Fewer, better targeted groups beat broad coverage.
When to stop
If a campaign cannot reach a cost per enquiry you can live with, the right advice is to stop, not to spend more.
Portfolio
Work you can open
Not mock-ups. Four live sites, and the write-ups behind three of them.
Questions
Questions we get asked
The things people ask before they commit to anything.
What budget do I need to start?
Enough for the campaign to gather data rather than dribble. The honest answer depends on your market's click prices, which we check before quoting anything.
Do you manage the ads or just set them up?
Both are possible. Some clients want the account built, tracked and handed over; others want the weekly review as well.
Will I be able to see what happens?
Yes. The account is yours, the tracking is in your own property, and the weekly report lands in your inbox rather than in ours.
Can you fix an account someone else built?
Often that is the better starting point. Most accounts we see have the structure right and the measurement missing, which is a fixable problem.
Do you do social media too?
We build what can be measured. Where a social campaign can be tied to an enquiry, yes; where it is posting for the sake of posting, we will say so.
Ask for a quote on online marketing
Tell us what you need and what it is for. You get a written scope and a fixed price before anything starts. Email info@webcodexcyprus.com, call +357 94 119060, or use the quote form.