One rescue, start to finish
A single cat's story - found, treated, walking again - does more than any statement about mission or values.
Case study
PurrCyprus: a charity that shows the receipts
A charity caring for the street cats of Cyprus - feeding colonies, treating injuries, neutering, and flying cats to families across Europe. Charity sites fail in a specific way: they ask for money before they have earned the trust to ask.
- Donations in two taps
- Built for a viral day
- Where the money goes, itemised
The site as it is today
01
Trust first, donation second
Every element on the page is answering the question a stranger is actually asking: is this real, and where does my money go?
Where the money goes, itemised
Shown as a section of its own rather than buried in an annual report nobody opens.
Live, not archived
The daily work is streamed, and the site points at it. Proof you can watch beats proof you have to take on faith.
Counts that update
Cats neutered, cats adopted, countries flown to - the numbers the work is actually measured in.
02
Three different asks on one page
Donate, adopt, join - three audiences with nothing in common except having arrived here. Each needed its own path without crowding the others out.
Donating takes two taps
The most common action is never more than a tap away, on every screen size.
Adoption is a process, not a button
It needs explaining honestly - including that a cat flying to Europe is not an impulse decision.
A free club for the undecided
Most visitors are not ready to give money. A free way in keeps them connected instead of lost.
Built to survive a viral day
A static site with no database to fall over when a video does well and the traffic arrives all at once.
Built as web design with tracking for the donation flow. Live at purrcyprus.com.
Portfolio
Work you can open
Not mock-ups. Four live sites, and the write-ups behind three of them.
Ask for a quote on a project like this
Tell us what you need and what it is for. You get a written scope and a fixed price before anything starts. Email info@webcodexcyprus.com, call +357 94 119060, or use the quote form.