Photographs of your own jobs
Before and after, in real Cypriot homes. This is the single most persuasive thing on the site and it costs nothing but the discipline to take them.
Someone with a leak, a cracked roof or a flat that needs repainting is not browsing. They want to see that you have done this exact job before, get some idea of what it costs, and reach a human. A website for a trade has three jobs and no others.
What a visitor gets before they ring you
We built kymapaint.com around exactly this, and the order matters: proof first, price second, contact always within reach.
Before and after, in real Cypriot homes. This is the single most persuasive thing on the site and it costs nothing but the discipline to take them.
Even a range, or a calculator for the common job. Uncertainty is what stops the enquiry - and what wastes your time on callers who leave at the first figure.
Fixed to the screen, on every page. Half your visitors are on a phone with dirty hands and no patience for a contact form.
Named plainly. A wasted call-out helps nobody, and Google uses this too.
The full write-up of how this worked for a painting company is in the Kýma Paint case study.
The marketing advice written for shops and agencies mostly does not transfer. The work is local, seasonal and sold on trust rather than price alone.
Waterproofing sells before the rain, painting before the summer lets. The site and any advertising should follow that calendar, not a flat monthly budget.
In this trade a Google profile with twenty honest reviews beats a prettier site with none. The website should feed the profile, not compete with it.
What is included, whether VAT and materials are in the price, whether there is a call-out fee. Stated on the site, settled before the van arrives.
Small is not a weakness here. The same people doing the work every time is something the larger firms cannot promise.
Not mock-ups. Four live sites, and the write-ups behind three of them.
The things people ask before they commit to anything.
Word of mouth still ends with someone searching your name to check you are real. What they find at that moment either confirms the recommendation or quietly undoes it.
Where the job is standard enough, yes - and it filters out the calls that were never going to convert. Where every job is different, a worked example does the same thing.
If your pricing follows a rule you can describe out loud, it usually is. If every quote needs a site visit, it would only create arguments.
For a trade it is often more valuable than the website. We set up both so they agree, which is the local SEO work rather than the website itself.
Ten good ones of finished work beat a hundred blurry ones. Take them on the day, in daylight, before you pack the van.
Tell us what you need and what it is for. You get a written scope and a fixed price before anything starts. Email info@webcodexcyprus.com, call +357 94 119060, or use the quote form.